Problem
Zara is one of the big brands with global coverage. Zara was founded by Amancio Ortega in 1975, belonging to the Spanish textile group Inditex. In terms of the campaign, we want to emulate women’s bodies and skin tones that showcases that Zara is inclusive to all. In comparison to the stereotypical body standards Zara has displayed in the past through their ads and campaigns.We wanted to create an ad that shows different sizes and having multiple models of diversity to showcasing the diverse shoppers that shop at zara.. Displaying that zara they are inclusive to all body types through different types of sizes of bags.